My 2009 book Pantone 319 was inspired by my desire to express my ideas through the lens of graphic design practice to an audience of graphic designers. Technology has the ability to streamline our design practice. Graphic designers no longer rely on plaka, rubylith or french curves. Even the Pantone color system has been simplified to a mouse click or a key command. With Pantone 319 I photographed the entire process of the mixing of a single Pantone color and then compiled these images into a Pantone swatch book format. Flipping through this monstrously thick book, a graphic design audience is able to reinterpret their habitual mouse click of color choice as in fact representative of a process that is far larger in both duration and complexity.
